1. General

1.1 This website privacy policy (”Privacy Policy”) applies to (the “Website”). We value our visitors’ privacy and appreciate your confidence that we will respect your privacy in a careful and sensible manner. By visiting the Website and/or using the products and services made available to you on the Website, you are agreeing to the terms of this Privacy Policy. Please read this policy carefully.

1.2 We guarantee to comply with the standards, procedures and requirements laid down by the Singaporean government to ensure that your personal information is kept secure and processed fairly and lawfully.

1.3 Our business is constantly evolving and our Privacy Policy and the Website Terms of Use will change from time to time. We may email periodic reminders of our notices and terms of business unless you have instructed us not to, but you should check our Website frequently to see the current changes. Unless stated otherwise, this Privacy Policy applies to all information that we have about you and your account.

1.4 If you choose to visit the Website, your visit and any dispute over privacy is subject to this Privacy Policy and our Website Terms of Use.

2. Use & disclosure of registered users information

2.1 Information about our users is an important part of our business. We may share user’s information on a limited basis with agents that we use from time to time to send postal mail and email, remove repetitive information from visitor lists, analyse data, provide marketing assistance, and provide customer service.

2.2 We release account and other personal information whenever we believe such release is appropriate to comply with the law, enforce or apply our Website Terms of Use and other agreements, or protect the rights, property or safety of the Website, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. However, this does not include selling, leasing, sharing, or otherwise disclosing personally identifiable information from users for commercial purposes in violation of the commitments set forth in this Terms of Use.

2.3 In case aMusephotographer or substantially all of its assets are acquired by one or more third parties as a result of a merger, sale, consolidation or liquidation, users information may be one of the transferred assets.

3. How do we use your information?

3.1 Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this Privacy Policy. We may use your personal information to communicate with you, such as to let you know about new features or offerings on the Website for record-keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track the activity on our website, to publish trends and/or to improve usefulness and content and for any other purpose that we may notify to you and the relevant data protection authority from time to time.

3.2 We may operate a mailing list to send you related news about the aMusephotographer. We only send emails to addresses which have been subscribed to the list; we do not ‘spam’. If you wish to unsubscribe from the list, please email to We do not share, licence or sell these email addresses.

4. Sharing with & Disclosure of Information to 3rd Parties

4.1 As a matter of policy, your personal information will not be shared or disclosed to third parties (whether for their marketing purposes or otherwise) without your consent. However, we reserve the right to disclose your personal information as required in the normal course and scope of our business in the provision of our services, and where required by applicable law, statute, stock exchange regulation or by-law, regulatory or governmental order or court order.

5. Security

5.1 We take every precaution to protect your personal information. In addition, we have strict security protocols in place to protect our customer database from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction or accidental loss. We only allow access to the customer database when absolutely necessary, and then under strict guidelines as to what use may be made of such details. We may ask you for proof of identity before disclosing any personal information to you.

6. Cookies

6.1 We may use data collection devices such as “cookies” on certain pages of the Website to promote trust and security, help analyse our web page flow and measure promotional effectiveness. “Cookies” are small files placed on your hard drive that assist us in providing our services. We may offer features that are only available through the use of a “cookie”. We also use cookies to reduce the number of times you need to enter your password.

6.2 Cookies can also help us provide to you information that is targeted to your interests. Most cookies are “session cookies”, meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies (if your browser permits you to do so), although in that case you may not be able to use certain features on the Website and you may be required to enter your password more frequently during a session on the Website.

6.3 Some of our website features (for example, social media profile links) may use cookies on our Website or their own websites. We have no access to or control over these cookies. You are not obliged to accept a cookie from us or any other website, and you may modify your browser so that it will not accept cookies, although some features on the Website may not function if you do. For full details, please visit our cookie policy page here.